Sustainable materials
There are various aspects to consider when it comes to the durability of a garment, like timeless design, shape and tailoring, but above all it’s the quality of the materials used that predict its longevity. Holebrook always make sure that all their suppliers of yarn, fabrics and accessories carry the correct environmental authorisations. They are all handpicked according to their high standards for quality and sustainability. Most of them carry the Global Organic Textile Standard certification (GOTS), one of the World’s leading manufacturing standards for textiles made of authorised ecologically produced raw materials. The Global Organic Textile Standards (GOTS) comprise strict environmental requirements to ensure the organic status of textiles and socially responsible manufacturing all the way from harvesting to end consumer.
Another credential is Woolmark, one of the World’s most well-renowned textile authorisations for wool. The Woolmark certification is synonymous with a first-class product that carries all the way through its various lifecycles, meaning the wool does not contain any damaged fibres, which in turn implies better durability of the clothes. Holebrook's garments are mostly made out of natural materials, which means they don’t need washing as often and this, in turn, prolongs not only the durability of the clothes but also has a positive effect on the environment overall.
Slow Fashion
"Slow Fashion" is a concept opposite to ‘Fast Fashion’ and is an approach towards fashion that promotes good quality and a more ethical and sustainable way of living and consuming. To Holebrook that signifies not just following fast trends, but creating clothes that are timeless and classic in design and made to last.
Holebrook's collections always have items that carry forward over several seasons. They are not in any sales and return in following collections. In fact, Holebrook are still creating pieces that have been around since the very start in1999 which have become popular classics. Holebrook stay low-key when it comes to sale and choose not to take part in any ‘black Friday’ types of sales, as we believe it promotes unnecessary and irresponsible consumption.
Responsible manufacturing
The third category concerns Holebrook's factories and producers. All manufacturing is done in Europe by suppliers that share their aim for sustainability and a good working environment. For instance one of their largest factories is operated by solar panels and most of the manufacturers they cooperate with carry one or several of the following certifications; ISO 9001, ISO 14001, GOTS, SMETA, Ecocert, BSCI, Human Rights among many others.
Holebrook try to visit all their factories at least once a year. Their aspiration for sustainability is a constantly ongoing job. It is one of their primary focuses and has always permeated their business since the very start in 1999. Holebrook always make conscious choices and everything from the selection of their yarns, fabrics, buttons, leather accessories to their business relations are always selected with great care. Holebrook stay curious and informed, constantly looking for new suppliers and materials that all contribute to a less burdened environment.